Wedding Industry Marketing

Wedding Market Statistics

There were over 2,167,000 weddings in the US in 2015, with the forecast for 2016 for the numbers to be about the same, perhaps a little less. Nationally it’s a $72 billion industry and that doesn’t include the cost of the honeymoon or wedding gifts and travel for guests attending weddings. The average wedding had 136 guests attending in 2015.

We itemize the wedding statistics by state and some of the major metropolitan areas we serve in the charts below, but for smaller areas, although exact statistics can be difficult to come by, the US Dept of Commerce indicates that typically 0.007% of the base population of any specific region gets married each year.

Market Facts

  • Destination weddings account for about 12.5% of weddings with 6.5% of those occurring within 200 miles of the bride’s home.
  • 87.5% of weddings happen within 25 miles of a brides home or workplace.
  • Approximately 62% of weddings are for brides between the ages of 20 -34 that typically spend 20-25% more on their weddings than the average spend figures.

Statistics By Market Area

Wedding statistics by State and Metro Area for the Pacific Northwest
State No. of Weddings Avg. Spend Annual Total
Washington 51,500 $30,000 $1.5 billion
Oregon 25,000 $28,000 $700 million
Idaho 13,000 $23,000 $300 million
Montana 7500 $28,000 $160 million
Alaska 5,600 $35,000 $200 million
Metro Area No. of Weddings Avg. Spend Annual Total
Seattle, Tacoma, Bellevue, Everett 31,000 $42,000 $900 million
Portland, Vancouver 15,000 $38,000 $485 million
Boise , Nampa 5,000 $28,000 $120 million
Spokane , Coeur d'Alene 7500 $32,000 $100 million

* Statistics provided by The Wedding Report, a market research firm compiling statistics for the wedding industry, and The US Dept. of Commerce.